TOKYO — Glitzy lady J-pop teams, Esports tournaments, drone athletics, drifting demos, and even a cross-dressing celebrity endorsement. Japan seeks to thwart the downward spiral of worldwide automobile shows by creating its own flagship event, well, less of an automobile show.
Indeed, this month’s Tokyo automobile show is being pitched as a form of the automotive pleasure ground.
We want to produce a subject matter park for the whole family,” aforesaid Akio Toyoda, Toyota president who is also chairman of the show’s organizer, the Japan Automobile makers Association. “This competition ought to broaden the scope.”
While alternative automobile expos are shrinking over the years, Toyota desires to spice up group action in Tokyo to over one million for the primary time in years.
It’s a long-shot gamble on a replacement conception in an era wherever automobile shows from Detroit to Frankfurt are battling with enthusiasm among shoppers and exhibitors. The urban center can try and reverse its fortunes by holding its 2020 show in June, instead of frigid Jan. urban center is reeling when this year’s warm event, with a slew of no-shows casting a pall over its halls.
Toyota, as the frontman of this country’s business lobby additionally as its biggest auto manufacturer, has been laser-focused on rekindling a love of cars in Japan, the world’s No. 3 auto market.