Adult vaccination rates, however, are also falling. Throughout the Organization for Economic Co-operation and Development (OECD) member nations, the rate of influenza vaccination among those over 65 reduced from 49% to 43% between 2005 and 2015–a large decrease, considerably below the 75% goal of the World Health Organization (WHO). It is estimated that in the European Union (EU) 40,000 –220,000 fatalities annually can be caused by instances of flu.
Several factors cause this demographic low vaccination rates, including access to care and accessibility of vaccines, but a study from the UK International Longevity Center (ILC-UK) has shown that individual attitudes to flu vaccinations are essential to changing this behaviour.
ILC-UK senior study fellow Dan Holden added that they need to restructure their method of awareness about the seasonal flu vaccination and make flu jab a regular lifestyle like taking vitamins or going for a walk.
In April 2019, ILC-UK thinks that adoption rates for this and other adult vaccines can be enhanced by technology that can assist to combat misinformed vaccines. The study provides results from a workshop held in 2018 in Brussels where NGOs, policymakers and healthcare experts gathered to discuss how to use technology to promote adult immunization.
The significance of social media against the anti-vax tide was one problem that has been raised time and time again.
Philip Weis, Chairman of ZN Consulting, said: “Antivaccinators are sometimes more advanced and coordinated than those advocating science-based messaging.”
Social media has been used to spread vaccine misinformation on a large scale, risking progress towards eradicating yellow fever in Brazil and polio in India. Fake tales spreading through channels like WhatsApp were also credited for vaccine hesitation in close-knit religious groups like the Jewish population of New York has seen the huge spread in measle cases.
Therefore, ILC-UK has encouraged governments and industry leaders around the world to invest in digital health literacy for people where it may be missing. While the spread of anti-vax propaganda across social media may seem clearly false to younger people, elderly people and those who lack understanding about the significance of vaccines are much more vulnerable to it.
In order to bridge the generational gap, it was also suggested that organizations reach out to Instagram influencers and YouTube stars who could encourage their youthful social media audience to discuss the significance of adult